San Diego Union Tribune features Q and A with Frank with a focus on "Just Hit It". Click here to read.
"Just Hit It" reviewed by The New York Times for Father's Day. Click here to read!
The Wall Street Journal profiles Frank and "Just Hit It" in a feature article by John Paul Newport. Click here to read.
Listen to Frank discuss Just Hit It with Peter Kessler on PGA Tour XM Radio
Click to listen to Part1- what Just Hit It is about, essence of the game, marketing of equipment and technology, what features of equipment matter and what ones don't, the search for the magic club
Click to listen to Part 2- the commercial influences in the game, what golfers enjoy, the importance of playing from the correct set of tees for your skill level
In Print...
"Just Hit It" can be relished on several different levels. First, it's a cogent and deft meditation on the game itself and how in many ways it has gone astray due to the modern age's excessively designed, too penal, and overbuilt courses; to greedy golf manufacturers pushing expensive and marketing-obsessed equipment; and timid rule-making bodies (i.e. USGA and R & A) not doing their jobs of protecting the traditions and customs of the game because of lawsuit worries. " Terry Moore, Michigan Golf Newsread more>
"He [Thomas] takes a scientific approach, and he acknowledges three innovations to clubs that have changed the game and helped all golfers. They are perimeter weighting, graphite shafts and titanium."Lorne Rubenstein, Globe and Mailread more>
"Thomas offers some interesting views on equipment and the game itself. He reinforces some things that need it, and devotes many pages to golf’s core values that he finds lacking and, quite frankly, facing extinction as the game goes forward." Vartan Kupelian, Detroit News and Golf Brief.comread more>
"I don’t care who you are—a PGA Tour player, an average golfer, greens superintendent, course designer, developer, swing instructor, retailer, distributor, clubmaker, equipment designer or administrator—this book is required reading. The ninepage prologue alone is worth the $22.95." Rick Young, Score Golfread more>
"Thomas knows whereof he writes when he blames pros, average golfers, USGA officials, equipment manufacturers et al. for a mountain of problems in golf that resulted from greed. Few writers have tackled this part of today's golf game with such forthrightness, which sets a uniquely refreshing tone to Thomas' words." Gordon White, Pinehurst Pilot,(Gordon White served 43 years as sports reporter for The New York Times)read more>
"This book will open your eyes and clear your mind on so many thorny issues of the past thirty years, sometime having you simply begging for more detail and written in such a pleasing style that the only really annoying thing is there are only 173 pages." David Mackintosh, Buenos Aires Herald.